Sales funnel paygates: Paygates at conversion (series)

This blog post is the second in a series called Sales Funnel Paygates – a strategic look at where in the sales funnel your payment transactions can be placed. (See the introductory blog post in this series for more information). SALES FUNNEL PAYGATE: AT CONVERSION The first paygate location possibility we’re going to talk about […]

Put down that coffee: A wake-up call for small businesses

In the movie Glengarry Glen Ross, Alec Baldwin’s character shocks the office by telling Jack Lemmon’s character to “put down the coffee. Coffee is for closers.” Although Baldwin’s character’s sales management and motivation methods leave much to be desired, he definitely highlights one critical point in business that is true of any business anywhere: Closing […]

Just read: ‘How far should Google go with its brand boost?’ at Econsultancy

Great article about the importance of brands in Google’s search algorithm. If there’s a major brand in your industry, read this article! If there’s opportunity to BE the major brand, read this article! How far should Google go with its ‘brand’ boost? | Econsultancy.