My wife and I eat at restaurants as much as anyone else. But when it comes to talking up a restaurant to friends, the quality of food or the friendliness of the service rarely plays a part.
Rather, we talk up restaurants for the unique experience: We recommend Nando’s because you order your food and then walk over to a wall of sauces and choose what you want to apply to your dinner. We recommend Gasthaus Gutenburger because some dude in authentic German garb walks around playing the accordion.
Adding sauce to your food isn’t a big deal. Neither is an accordion. But these elements are creatively applied to enhance the overall experience.
In this article at Fast Company, Dan and Chip Heath talk about enhancing your customers’ experience with something unique and “talkable”.
Add some personality to your business. Find something unique to you (or your product) that you can add as an experience into your sales funnel. Help people talk about you business.