The law of success: What you need to know to grow your new business

This past weekend, someone asked me why they hadn’t had any success in their business. Together, we looked at what they were offering and how they had marketed their company. Their offering was good but they had tried (and failed) to sell a grand total of… 4 times.

I told them they needed to try selling WAY more than 4 times. They countered with frustration at their lack of results. I told them that successful people could paper their walls with rejections. Honestly, I don’t think they’re going to see success any time soon.

This isn’t the first time I’ve had a conversation like this. A couple of failed attempts at sales can wreak havoc on any new entrepreneur’s confidence. As a result, I’ve seen many new entrepreneurs give up early in the game and decide that entrepreneurship isn’t for them.

I’ve observed the following law to be in effect for most people: Your level of success is directly related to your level of desperation.

The most successful entrepreneurs I’ve met have been incredibly successful because they had nothing else. I’ve seen it in my own life, too: The times that I had a “fall back plan” were the times when my ventures weren’t as successful. I can tell you that my success today is because I got to a point in my life where I knew that I couldn’t face another day working for my previous employer. I quit on a Friday without knowing what I was going to do. I had my first client on the following Monday. Two months later, I was earning more than I ever had before, and it has grown ever since. It was desperation that fueled my fire.

The person who asked me this weekend about their lack of success is so busy with a job, a spouse who is successful, plus a variety of back-up plans, that they aren’t likely to be desperate enough to enjoy success.

Of course, I know people who aren’t in a desperate situation who have been quite successful. It’s a motivation issue. These people are able to motivate themselves toward success in spite of their comfortable circumstances. But most entrepreneurs who want to be successful would stand to benefit from a little desperation.

What do you have to do to get desperate enough to achieve success?

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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