Favorite video: BMW ‘The Hire’ short movies

BMW created a series of 8 short movies starring Clive Owen (plus a number of well-known actors in sporadic roles and directed by big name directors). They were hosted at their own site for a while, then disappeared, and have resurfaced on YouTube. Although they likely cost millions to make, there is little doubt that BMW saw significant ROI on these videos; they helped to elevate BMW to a new level of cool.

The Hire: Beat The Devil

The Hire: Hostage

The Hire: Chosen

The Hire: Ambush

The Hire: The Follow

The Hire: Powder Keg

The Hire: Ticker

The Hire: Star

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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