In this video, Google’s Eric Schmidt says “web 2.0 is a marketing term”. I disagree. It certainly may have started that way, but the lexicon of us commoners tends to use it in a way that is beyond marketing. In spite of that, Schmidt gives us a vision of what web 3.0 looks like. It won’t come as a huge surprise to some of my readers but to others it will be a good, succinct statement of what changes we’re seeing in technology (and ultimately in the online marketplace).