This is a portion of a video with Richard Branson on listening to your customers for new business ideas and direction.
In his excellent article (from 2008) about the fees you charge, Duct Tape Marketing’s John Jantsch says that you should avoid hourly rates and instead set your fees based on the value you deliver. Jantsch is correct and as I was reading this article I kept agreeing with everything he said: Yes, charging per hour […]
Retail businesses rely on customers coming into their stores and spending money. Getting more customers spending more money is the name of the game. With the exception of advertising, advertising, and more advertising, a lot of retail stores don’t do much else. (There are other options but they’re not always done well). However, a recent […]
Facebook ads suck. I’ve written about it before: here and here. The following ads suck, too. I basically found them all while using Facebook on August the 7th. Dear advertiser. You can set language preferences in your ad so that only those who speak the language will see it. This will help to… oh, I […]
Life as a child is carefree. You play and run and eat candy… and everything seems right with the world. Then mom and/or dad have “the talk” and suddenly the world seems like a different place. It’s weirder and more complex. You notice things you didn’t notice before. You know things you wish you didn’t […]