Favorite video: Business strategy from The Brand Strategy Guru Posted byAaron Hoos August 4, 2010June 9, 2012 Leave a comment on Favorite video: Business strategy from The Brand Strategy Guru Simon Middleton has a good overview of strategy and the strategic approach to business. Published by Aaron Hoos Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books. View more posts