A good sales funnel will slowly coax a contact from audience to lead to prospect… and finally convert them into a customer. It will nurture the relationship and add value all the way through from one end to another.
But some businesses’ sales funnels are pissing me off. Twice this year I’ve struggled with key purchases from vendors whose sales funnels work like this:
Step 1: Gently wow Aaron with amazing service through the steps from audience to lead to prospect until he converts to a customer.
Step 2: Once we’ve taken Aaron’s money, we’ll ignore is repeated phone calls and emails when something goes wrong.
I call this sales funnel model “The spanking”.
[Photo credit: HA! Designs – Artbyheather]