Business planning and a cross-country trip

My cousin (pictured second from right) and 3 of his friends are biking across Canada to raise money for cancer care. (Sorry I don’t have a bigger picture). Because of the oddities of the Canadian landscape, my house marks the geographic halfway point of their trip but only one-third of the distance they have to […]

How to easily discover the best price for your product or service

Creating a product or service and marketing it is the fun part. The real challenge is pricing that product or service. There are so many options and it can be easy to let this part slow you down completely; and yet you know that pricing your product or service incorrectly could result in no sales, […]

5 marketing tactics Realtors commonly use that can HURT their business (Part 5)

Real estate agents, you’ve got it tough. Many markets are crowded with agents and all of them offer exactly the same service at exactly the same price. Every agent seems to use calendars and bus benches to advertise. If every agent is saying exactly the same thing, how do you differentiate? How do you position […]

5 marketing tactics Realtors commonly use that can HURT their business (Part 4)

Real estate agents, you’ve got it tough. Many markets are crowded with agents and all of them offer exactly the same service at exactly the same price. Every agent seems to use calendars and bus benches to advertise. If every agent is saying exactly the same thing, how do you differentiate? How do you position […]