You’ve got a great idea and you’ve written the most kick ass content and published it through a particular channel.
Instead of going back to the drawing board to write something else, why not repurpose that same idea in several different ways so that, with some slight revisions, you can make it available to new readers in different channels:
- Package it together with other thematic material from your blog or website as an ebook.
- Get together with a colleague and write an article or report with each of you giving your thoughts on the content.
- Break it up into something with step-by-step instructions and write it as a guide.
- Outline the problem in greater detail and give it a formal spin to make it into a whitepaper.
- Create resources and checklists that might assist a reader to follow through on what you’ve written and call it a toolkit.
- Break it up into a handful of lessons — perhaps each step is one lesson or run through it in increasingly deeper “passes” — as an ecourse and deliver through a site like Prfessor.
- Break it down into 140 character concepts and write a series of tweets about it
- Write it as a single blog or as a series of blogs.
- Write it as an article or as a series of articles to distribute through an article distribution site.
- Record it as a speech and make it available as an MP3 or the first episode of a podcate.
- Video yourself reading it or talking about it and post it on YouTube.
Want some reasons to repurpose your content? Here are a few:
- Turn a great idea into an alternate revenue stream.
- Focus on an SEO keyword for a month and create several pieces of content around that keyword.
- Grab some old content that was good but is now collecting dust and breathe new life into it.
- Position yourself as an expert in a particular area by generating a lot of content on that topic.
- Outpace a competitor by creating a lot of content on a particular topic that they are trying to develop.