Develop your core product or service — Part 2

In a previous post I talked about the importance of understanding the intersection between the needs of your market and your industry specialty. At that intersection was where your core offering would be. (Read the previous post here). In this post I want to talk about how to take that information and turn it into […]

Just read: ‘Porter’s Five Forces: Tipping the Balance of Power in Any Business Situation’ by Karen Goldfarb

I’m big, big fan of Michael Porter ever since I sat in on his Microeconomics of Competitiveness course for my MBA. His thinking on business strategy has not only transformed the industry but it inspired me as I developed my own business to focus more on the relationship between content and strategy. Karen Goldfarb is […]