Just read: ‘Content Strategy: Secret to Writing for Buyers Consideration Phase’ by Valeria Maltoni

I love this blog post! Valeria outlines the approach businesses should take in developing the lead stage of their sales funnel content strategy. This includes developing content and capturing contact information and she gives some helpful pointers to do that. She goes on to write about the role and value of social media, press releases, […]

Just read: “How to Remix Your Online Business Ideas Seth Godin Style” by Darren Monroe

Darren Monroe is a good guy. And one of the most focused people I’ve ever met online. Seriously, this guy is ALLLLL about the online business ideas. Even though I own a busy business and I’m not really looking to start something else, I can’t help but read his blog. Great ideas served up with […]

Accelerate business performance with higher average dollars per sale

In a previous blog post, I introduced you to Brad Sugar’s simple formula for accelerating business performance: Leads x Conversion Rate = Customers Customers x Average Dollar Sale x Number of Transactions = Revenue Revenue x Profit Margins = Profit Sugars says that if you improve all five areas that you can influence (leads, conversion […]