I’m big, big fan of Michael Porter ever since I sat in on his Microeconomics of Competitiveness course for my MBA. His thinking on business strategy has not only transformed the industry but it inspired me as I developed my own business to focus more on the relationship between content and strategy.
Karen Goldfarb is a copywriter I’ve just met who is writing compelling things in the marketing strategy space and she applies Porter’s Five Forces to existing business situations, which I think is an exciting application of the tool.
If you run a business, her blog post is definitely worth reading: