Content strategy is only truly effective for your business when metrics are used. (Otherwise, you’re just being active without necessarily being effective).
Do you use metrics in your social media? It’s not easy because social media tends to be difficult to measure and difficult to apply to our sales funnel. I talked about the need to measure audience before you measure leads in a recent blog. While social media isn’t the only source for an audience, it’s a pretty important one. But how do you measure it?
Raj Dash posted 10 metrics you can use to measure how your audience interacts with your business and how people are moving along the sales funnel towards becoming a customer.