Just read: ‘Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value’ at Web Strategy by Jeremiah Owyang

This is a great article by Jeremiah Owyang. He opens by talking about a blogger’s experience at initiating a Maytag boycott based on poor customer service. That part is interesting but the real value of this article is half-way down: the matrix of social media influence value.

Owyang places organizations within a matrix of potential viewpoints towards social media — some ignore it and some embrace it — and he talks about what organizations need to do to make it relevant. Understanding the importance of social media and the value that a truly connected client has over their network is something organizations need to do.

Matrix: Companies Should Factor ‘Social Influence’ Into Total Customer Value « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

This plays a key role in my content strategy work as I advise organizations to create metrics around each content channel (including their social media channels). Owyang’s thinking in this area can help organizations start to do that well.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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