Just read: ‘How IBM Uses Social Media to Spur Employee Innovation’ at Social Media Examiner

This is a great article on the use of various social media content channels; interestingly, there is very little emphasis on directly marketing those channels to the public (although there is some spin-off benefit to it). Rather, the emphasis is on innovation.

How IBM Uses Social Media to Spur Employee Innovation | Social Media Examiner.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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