Brian Solis is right: 2010 is going to be a big year for social media as mainstream businesses increasingly perceive its value and adopt it as a marketing practice.
I believe, towards the end of 2010 and the beginning of 2011, we’ll see some watershed as these mass-market adopters fail to get the ROI they were hoping for and back off from social media.
Brian Solis’ 10 Stages of Social Media Integration is a brilliant taxonomy. It’s basically a step-by-step methodology for businesses to integrate useful, quantifiable social media into their business practices.
This is a longer article but well worth the read!