Countdown to the Olympics: How to be an Olympic-level entrepreneur #31

The Olympic Flag flying in Victoria, British C...
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The 2010 Winter Olympic Games are a month away. It’s exciting to think that these athletes are the very best in the world — the absolute pinnacle of success and achievement in their respective fields.

For entrepreneurs, competing for a similar pinnacle of success doesn’t just happen every 4 years; it’s a daily effort! Want to be an Olympic-level entrepreneur? This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.

To be an Olympic-level entrepreneur, you need to master one thing.

Olympic athletes generally don’t try to do everything with excellent. They might compete in a couple of sports but those sports will generally be similar in some way (like speed-skating and short-track speed-skating; during the 2008 Summer Olympics, for example, Michael Phelps competed in a number of swimming competitions but not in Judo or Cycling).

Olympic-level entrepreneurs know that there are so many things that customers need and no entrepreneur can possibly offer all of those things with excellence. Instead, they focus on doing one thing really really really well. Maybe it’s customer service. Maybe it’s a perfect product. Maybe it’s really effective service.

Certainly entrepreneurs who master one thing should still strive for excellence in other areas; they just compete on one thing. I’m sure Michael Phelps can ride a bicycle and I’m sure he could be proficient at Judo if he put his mind to it, but he competes in the water.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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