Two kinds of content

In a previous post, I said that there were two kinds of content: Information and interaction. Here is a little more detail on what I mean:

Information: Information content is, as its name suggests, for informational purposes only. It does not require an action (although an audience can certainly act because of it). Most bios are informational. Many articles are informational. Some tweets are informational.

Interaction: Interaction content is content that compels interaction, either between the source and the audience or among the audience members. This could be through invitation (like a question) or through controversy (like an accusation or an inflammatory statement). Tweets, blogs, and sales content are all examples of content that compel some kind of interaction with the source.

I’ll talk more about this in the future.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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