Your ‘uncategorized’ tag sucks

回形针(paper clip)
Image via Wikipedia

This afternoon my wife and I cleaned out the miscellaneous drawer in our kitchen. We found $75 in cash, 2 batteries, 4 Pez dispensers, a dozen paper clips, a bazillion grocery receipts, and a ring of mystery keys (to locks we don’t think we own anymore). Everyone has a drawer like that in their house. In goes all the stuff that doesn’t have an immediate purpose… never to see the light of day again.

Your blog has something similar: The “uncategorized” category and/or tag. The most useless label EVER. It’s perfectly understandable why you have one — because you write stuff and you don’t know where it should go. So it ends up in that miscellaneous drawer.

Why this matters
You’re not doing anyone any favors: Who among your readers will click the “uncategorized” tag in your tag list? Worse yet, if you use a tag cloud, the big-ass UNCATEGORIZED link is a prominent reminder that you are basically indecisive about what you write. Moreover…

  • Content gets lost
  • Your content strategy and sales funnel are disrupted because people don’t know where to click
  • Depending on its prominence in your cloud, the uncateorized label can eclipse other tags
  • Time-on-site rates decrease because “uncategorized” isn’t a compelling link to click on, so people leave
  • If your tags are indexed, your “uncategorized” tag doesn’t support your brand but still shows up in search results

Fixing the problem
Do yourself and your readers a favor:

  1. Open up an icy lager
  2. Turn on your favorite song
  3. Click your “uncategorized” tag or category
  4. Scan through your blogs and find two or three subjects that they share (either new ones or existing ones)
  5. Relabel appropriately
  6. When the song is done, stop reading
  7. Finish beer
  8. Feel better about making your blog more reader-friendly
  9. Repeat as necessary

And, go one step further and completely delete that uncategorized tag or category altogether!

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

Leave a comment