Every year I revisit my brand and determine whether it still meshes with my goals and whether it needs a facelift. A lot of those decisions come from how I’m using the various brand elements in my marketing. For 2010, I’ve modified my brand to what you now see on my blog. In case you’re […]
Here’s my last “favorite video” installment of the year: Michael Porter again. Here, he talks about his 5 Forces strategic tool.
I don’t remember where I got this book from. Amazon? Was it a gift? Who knows. It sat on my shelf for a while and when I finally picked it up I really enjoyed it. Authors Wiersma and Treacy say that there are essentially only 3 ways that a business becomes a market leader: through […]
Because of the new year and the recovering economy, businesses will likely be increasing the amount of content they publish for their business in coming months — anything from articles to blogs to Twitter tweets to Facebook fan pages. If you are creating content for your business, you should keep these top ten content strategy […]
“Aaron is a great writer and is very reliable. I will continue to use Aaron on an on going basis for sales content writing.” -Strategic Sales & Marketing Inc.