Favorite video: Malcolm Gladwell at TED

Malcolm Gladwell (The Tipping Point, Blink), Chris Anderson (The Long Tail), and Stephen D Levitt (Freakonomics) really engage me because they take familiar concepts and explore them in new ways. That’s very powerful. In this TED Talk, Malcolm Gladwell talks about a consultant in the food industry who made a series of interesting findings. Sounds […]

Just read: ‘Long vs. Short Articles as Content Strategy’ by Jakob Nielsen

Long versus short articles: This is a common question I’m asked. Jakob Nielsen gives some great thoughts on whether web content should be long or short and he wisely mentions that it’s not just about benefits; rather, it’s the cost/benefit ratio that matters. Long vs. Short Articles as Content Strategy.

Jeffrey Gitomer is right: Stories sell

In the most recent issue of Jeffrey Gitomer’s Sales Caffeine newsletter, Gitomer talked about the use of stories in selling and how they are at the core of many aspects of the sale, from building rapport to overcoming objections and justifying your price. He’s right: Stories sell. Here’s why I think stories are effective sales […]

The challenge of planning viral campaigns

Image via Wikipedia A viral marketing campaign seems like the ideal form of marketing: Lots of ROI for your marketing dollar. The theory is sound: You create something that gets passed virally around to other people, thereby creating a word-of-mouth buzz that results in more traffic for your business at no cost. Unfortunately, businesses waste […]