Favorite video: Malcolm Gladwell at TED

Malcolm Gladwell (The Tipping Point, Blink), Chris Anderson (The Long Tail), and Stephen D Levitt (Freakonomics) really engage me because they take familiar concepts and explore them in new ways. That’s very powerful.

In this TED Talk, Malcolm Gladwell talks about a consultant in the food industry who made a series of interesting findings. Sounds boring, but when Gladwell’s talking, nothing is boring!

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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