Just read: ‘The Discipline of Content Strategy’ at A List Apart Posted byAaron Hoos November 21, 2009June 8, 2012 Leave a comment on Just read: ‘The Discipline of Content Strategy’ at A List Apart A good essay on the definition of and need for content strategy with a rousing call to action. A List Apart: Articles: The Discipline of Content Strategy. Published by Aaron Hoos Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books. View more posts