Just read: ‘Content Strategy: The Philosophy of Data – Boxes and Arrows: The design behind the design’ at BoxesAndArrows

I tend to approach content strategy by observing how a single type of content fits into the larger picture. But it is broader than that. However, content strategy is still a fairly new discipline.

Rachel Lovinger, in her landmark content strategy article from 2007, talks primarily about content strategy as a single piece of content as it appears to the user. She touches on content types in their broader context but spends more time on the design of a single piece of content.

Good reading from someone who helped to put a name to the work that many of us have been doing for a few years now.

Content Strategy: The Philosophy of Data.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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