Someone asked me yesterday if I’d ever written on a specific topic. I had, but I couldn’t give them a specific reference because the work I’d written never appeared online. A client had paid me to write and then never did anything with it.
This happens from time to time, and it happens to just about everyone: You write something (or hire someone to write something) and then you just get busy and put it aside and eventually forget about it. You probably have a file marked “for when things slow down” (or something along those lines).
These are sleeping assets and they are a wasted investment. It’s time to wake them up and regain your lost money.
The economy is improving and people are starting to buy again. Soon, people will start buying quite a bit more. Let’s make 2010 the Year of Higher Revenue by breathing new life into your comatose informational assets.
- Spend half an hour reviewing what you have and what you had originally hoped to achieve.
- List what’s outstanding (website? domain name? sales letter? editing?) and schedule them in.
- If necessary, jump onto Guru.com and find a professional who can fill in the gaps.
[blatant self-promotion alert] Call me or email me. Tell me about what you have and what you want to do and I’ll see if there’s a way to turn your project into a revenue-generator. The consultation is free. And I also find that people rarely need to spend much more than 10% of their original investment to get them over those last obstacles to making their work “operational”.
Plan to have your project ready to generate revenue in 2010.