My previous recommendation was Gladwell’s Blink. I’ll follow it up with another must-read by him: The Tipping Point. The idea of Connectors, Mavens, and Salesmen has caused me to rethink my own marketing strategy.
My previous recommendation was Gladwell’s Blink. I’ll follow it up with another must-read by him: The Tipping Point. The idea of Connectors, Mavens, and Salesmen has caused me to rethink my own marketing strategy.