Recommended reading: The Tipping Point

My previous recommendation was Gladwell’s Blink. I’ll follow it up with another must-read by him: The Tipping Point. The idea of Connectors, Mavens, and Salesmen has caused me to rethink my own marketing strategy.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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