Good concept: We frequently include ourselves in a larger segment of people while we plan our strategy. But we create possibly higher value definitions about who we are and what we do when we exclude ourselves from a large group of people.
Define Your Strategy by What You Aren’t Doing.
I’ll start…
- I don’t just deliver copy
- I don’t write about any topic
- I never deliver content whose sole purpose is keyword density
- I don’t proofread work sent to me unless you’re a really valuable existing customer who gives me other work (i.e., I don’t edit)
- I’m not cheap
- I don’t give up-front discounts on the promise of future work
- I don’t copy
- I don’t churn out content
- I don’t resell old content
- I don’t have a day-job
- I don’t add filler
- I don’t also design websites
- I don’t also create logos
- I don’t accept unprofessional clients