Just read: ‘What You Can Learn From Starbucks Via: Improving a Product’s Image’ at BNET

Every week I buy a pound of coffee at Starbucks. (Yes, that’s how I fuel my work each week). This past week I was shocked to see “instant coffee” for sale. I wondered if I was in some kind of parallel universe.

This article gives a good take on the “why”, “how”, and “what now?” for Starbucks’ instant coffee.

What You Can Learn From Starbucks Via: Improving a Product’s Image | Back to B-School | BNET.

I’ll be watching Starbucks with great curiosity to see what happens. Can they improve the image of instant? Or will this be the Great Starbucks Folly?

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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