Just read: ‘Define Your Strategy by What You Aren’t Doing’ at BPlans

Good concept: We frequently include ourselves in a larger segment of people while we plan our strategy. But we create possibly higher value definitions about who we are and what we do when we exclude ourselves from a large group of people. Define Your Strategy by What You Aren’t Doing. I’ll start… I don’t just […]

Constructing the anatomy of your business

Image by Curious Expeditions via Flickr A friend of mine has gone back to school to study massage therapy with the goal of becoming a licensed practitioner in a sports clinic some day. Until he started studying, I knew next-to-nothing about massage, and even less about massage therapy. With apologies to massage therapists everywhere, I […]