Small business success secret #9

What makes an entrepreneur successful? I believe there are 18 traits. I’ll look at one each day for the next 18 days.

Small business success secret #9: Business owners remain true to themselves.

In today’s global marketplace, it can be tempting for a business owner to act bigger than they are. And, in a world full of opinionated gurus, it can be tempting for a business owner to take the aggressive, opinionated (and even obnoxious) role of the diva expert. Don’t do it if that’s not you. Be yourself. It’s easier to sustain and far more enjoyable.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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