Molding young minds

I’m getting ready for my vacation, beginning next week, and that means working around the clock to finish a myriad of projects that are due before or during my time away from my desk.

But today, I’m taking a brief couple of hours to step away from my desk to speak to a local high school class. I’m actually going there to talk about chiastic structure, which is a literary form used in ancient writing (it’s something I encountered during my undergraduate studies and have maintained more than a passing interest in over the years).

Chiastic structure (or a related form called “antimetabole”) isn’t used much in storytelling today but it is used frequently in marketing and politics:

  • “Live to Ride, Ride to Live”
  • “Ask not what your country can do for you but ask what you can do for your country”

These are two classic examples of chiastic structure/antimetabole in action. I’m covering these and other uses, but I’m also going to cover a broader theme that I feel strongerly about: Mastering storytelling can make you more successful in sales and marketing.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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