Recommended reading: Customers for Life

This is a classic book about customer service, although it is equally about a selling mindset. The main thrust of the book is: What is the lifetime value of your customers to your business? That is a huge, huge concept.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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