Recommended reading: The Dip Posted byAaron Hoos September 8, 2009June 8, 2012 Leave a comment on Recommended reading: The Dip Godin’s book The Dip could have been a bit longer and slightly more application oriented, but I enjoyed it nonetheless. Published by Aaron Hoos Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books. View more posts