Just read Zane Safrit’s article “Which Report is the Most Important?” over at SmallBizTrends. Good article. Zane lays out that there are two kinds of reports he recommends that business owners read: Financial reports like the income statement, balance sheet, and cashflow statement, and operational reports like conversion rate, customer churn, leads, referrals, and customer […]
The following is a case study derived from working with a client. To preserve confidentiality, I am only describing the problem and not the client. PROBLEM: A client approached me with a problem. Their organization had invested thousands of dollars to hire a company to create 3 five minute training videos for their new product. […]
Today at #businesslunchclub on Twitter, we were joined by BusinessLunchClub co-founder Heather Villa. Heather has started a number of businesses (and she and I have also collaborated on the recently released ebook How to Generate MORE BUSINESS and HIGHER PROFIT from a WordPress Website). Heather has started several successful ventures over the years, which include […]
I love listening to Hans Rosling talk. In the hands of anyone else, data would be boring but he makes it interesting and his software puts it into a compelling visualization. The applications in business and economics (not to mention all the other areas in life I’m not as well versed in) are HUGE.
The Question: Alex Badinici, an AdSense Account Manager at Google Ireland asked a question on LinkedIn: “Do you have any interesting materials/experiences on “Consultative Sales” to share with me?” Aaron’s Answer: Alex, Based on some of my experiences, I would recommend the following: * Become an expert in the industry you’re serving. Read widely from […]