Just read: ‘The biggest lie in business’ at Profit Magazine

This is a great article about competitive advantages in business. It’s a long article but well worth the time. Although the article tends to focus on communicating your competitive advantage through a USP, there are real applications throughout all 4 Function Diamonds of the Business Diamond Framework.

The biggest lie in business – Profit Magazine.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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