Just read Zane Safrit’s article “Which Report is the Most Important?” over at SmallBizTrends. Good article. Zane lays out that there are two kinds of reports he recommends that business owners read: Financial reports like the income statement, balance sheet, and cashflow statement, and operational reports like conversion rate, customer churn, leads, referrals, and customer service requests.
Safrit outlines the frequency these reports should be read and why small business owners should be looking at these reports.
In the Business Diamond Framework™, each Function Diamond should review these reports and the Leadership Diamond should strategize to improve the numbers. Delivering on those strategies, though, is usually the role of all Function Diamonds working together.