Needed: Business partner matchmaker

It’s funny how often this idea has reared its head in my life. If I had the time and inclination, I might actually do something about it. But for now, I’ll release it to the world for someone else to run with.

We need a matchmaking site for business partners. Like,,; that kind of thing. I think it can help business people find good fitting business relationships. The idea would be to figure out what your business style is and find people who complement it.

  • Are you an idea person in need of an implementer?
  • Are you a highly dominant “Type A” personality who needs people who AREN’T subservient “yes men” to work with?
  • Do you like to take an idea and run with it?
  • Are you a good starter or a good finisher?
  • Are you a visionary?
  • Are you a sales person?
  • Are you a manager?
  • Are you a detail-oriented person?

Everyone possesses some combination of work-and-personality styles that makes them good at some parts of business and poor at others. When we find the right match, business magic happens.

I’ve got a few clients and/or business parthers where it works like that: When we work together, it just clicks. We play off of each other really well. Our skills and ideas of success are complementary. We get stuff done.

Conversely, from time to time I take on a client or I partner with someone and it doesn’t work for some reason. I’ve learned to end those projects early. I ended a couple of them before they even started in July for exactly that reason. The people were nice, the projects were good, but I knew that we weren’t clicking so I put an end to it before we got too far down the path.

So it seems to me that we could match up business people who need to partner (with service providers, employees, joint venture partners, etc.) based on a series of compatability qualities. Off the top of my head I’d say something like:

  • Project management style (starter? manager? finisher?)
  • Myers-Briggs Type Indicator
  • Placement along a vision-versus-action spectrum
  • The type of people you like to work with
  • The type or projects you like to work on
  • What you bring to the table
  • What areas of weakness you possess

Note to LinkedIn: This wouldn’t be hard to implement on your site. You’ve got the structure and the client base already.

There. The idea is now out there. Here’s hoping that we’ll see in the near future!

Note: After publishing this I went to see if there was indeed a; after all, I wouldn’t want to have someone click it and be taken somewhere inappropriate. Turns out, there is a (although they are more in the M&A space and not exactly what I’m talking about).

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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