A business lesson from Dr. Frankenstein

It’s alive! It’s alive!

Shelley’s Frankenstein reanimated the dead… and so should you.

Every business has assets that it has invested in at some point — an ebook, a training manual, domain names — but they are just sitting dead and unproductive.

You’ve paid for it. So why aren’t you using it?

Have you invested in business assets that you are no longer using? I’m talking about:

  • Training material sitting unused on a shelf
  • Domain names that just go to an unproductive, generic “coming soon” page
  • Websites that haven’t had a click in ages
  • Business plans that are at the bottom of your desk’s junk drawer
  • Marketing, Advertising, and sales material that no one’s using because it’s out of date
  • Seminar or conference content, but you don’t give seminars anymore
  • Print books that look nice on your bookshelf (but haven’t been opened)
  • Ancillary products that you’ve been giving away but aren’t sure if anyone uses them
  • New business or new niche ideas in a “to-do” list that isn’t getting done
  • Technical manuals for long-forgotten software
  • Autoresponders that are neither automated nor getting responses

Here’s why this is a common problem among businesses: Perhaps there was too much work involved in implementation; maybe the business got their ebook and sales letter from their freelance writer but then were left wondering “what do I do now?”; maybe it was easier to provide verbal training than have someone read the training manual; maybe a domain name was bought before market research revealed an important element about the niche.

… And so the investment’s value is lost.

It’s time to revive those assets and generate a return on your investment

I work with clients to help them to resurrect these once-dead assets and rediscover value.

  • Perhaps, with a small investment, that old training manual can be repurposed as an online webinar for new employees.
  • Perhaps those domain names can become tools in your business to reach new niche markets or as the doorway to an employee-only portal.
  • Perhaps that ebook can be reworked to become a revenue-generating ancillary product.

These are exciting innovations because most of the legwork has been done already.

So, where to start?

I’d suggest that you raid your office closets and miscellaneous folders and look at what you have. At the same time make a list of business goals you have. Then, try to connect the dots. Perhaps you want to test a new market and that old ebook and unused domain are the perfect investments to be stitched together. Or maybe you need to regain more time in your day so that training manual can be shortened and repurposed for new staff instead of them relying on you for verbal training.

You may run up against something that you don’t know how to do (like getting that ebook and sales letter and turning it into an actual site). You may need to bring someone else in on that. Get in touch with me because I might be able to recommend someone, depending on the project.

And very likely, you’ll have a wheelbarrow full of business assets that you don’t know what to do with. That’s when the fun begins! Get creative.

  • Push a bunch of assets together to turn into a sellable information product.
  • Post your technical manual for sale somewhere to someone who is still using the software that you’re not using anymore.
  • Put those domain names up for auction or create a new initiative that will allow you to use them.

I love doing this kind of work. It’s a creative challenge. It does generate an additional workload for you in the short term, but consider that you are likely going to be resurrecting something that you had once invested in but weren’t using productively. And if done well, many revived assets can mesh with and build upon your current brand to add to your current success!

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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