Recommended reading: Strategy Maps

The Balanced Scorecard is a popular strategy tool and it has helped businesses for years. But it is only able to go so far on its own, since its origins lie in reviewing instead of forward-looking. Strategy Maps fills that gap by helping businesses create a step-by-step strategic development vision. Strategy Maps extends Balanced Scorecard thinking into the vision-casting process.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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