I like the resources that the SBA puts out. Most of it is really helpful stuff. This video series is helpful, even if the quality isn’t what you’d hope for. Enjoy #2 of 8.
This book is a definitive book on sales that should be required reading for everyone in business (yes, everyone: from the CEO to the janitor).
Harvard Business Review articles are always a good read; I’m never disappointed. I manage to read about a half dozen each month and wish I had time to read more. While each article is notable, I felt that the one I read recently was particularly valuable. Narayandas, Das. “Building Loyalty in Business Markets”, Harvard Business […]
A client contacted me some time ago to talk about helping them to generate more business. As usual, I spent some time analyzing their business model, their sales funnel, their offering, and their target market. Then, last month, we implemented some marketing systems. Until that point they were averaging 3.5 new customers per month to […]
Starting a small business can be challenging: What do you sell? How do you price your product/service? How do you get it to the market? In some cases, just entering the industry can be challenging because of barriers. Here’s a great example of a barrier to entry and how it is being overcome: My aunt […]