You can’t get there from here

I’m like the Sir Edmund Hillary of search: I have climbed a mountain of data to the highest point and looked around to discover that I cannot keep going… and there’s no one else here.

Am I the only person who thinks that “limited partnership news” is a valid search term that deserves content? Or have I somehow overturned a Google stone to discover nothing but weird bugs underneath?

This is what I found when I typed “limited partnership news” into Google:


The top 10 links are as follows:

  1. The Libertarian Party website
  2. The Linkin Park band website
  3. The LP Inc. site
  4. … and a few “sub pages” about limited partnerships

Of the 10 links, the first 4 had nothing to do with limited partnerships, but seemed to have picked up on the “LP” abbreviation to give me Libertarianism, Linkin Park, and LP Inc.

Maybe I’m the only one who is searching for this stuff. But even if I am, this seems like a strange collection of sites to pull from!

Obviously, I’m not the only one who has ever had this experience. And taking this idea one step beyond my experience, there is (not surprisingly) a subculture of sorts around finding little or no results in Google.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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