Recommended reading: Good to Great Posted byAaron Hoos May 26, 2009June 8, 2012 Leave a comment on Recommended reading: Good to Great Jim Collins always delivers. Read the book and enjoy a breakthrough in your business. Published by Aaron Hoos Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books. View more posts