Press releases are a great way to promote your business and drive traffic to your site. They offer measurable keyword advantages when submitted online and you might even get some local coverage if submitted offline (to a local paper).
But there is one make-or-break issue that I see often when asked to create a press release for a client: Newsworthiness. Press releases need to report some type of news: It might be an event, a sale, or some aspect of your business that has changed. In fact, this is a key reason why many press releases are rejected from online press release distribution sites or never followed-up when submitted to newspapers.
So, if you are going to write your own press release, or you are going to hire me to do it for you, spend a few minutes thinking about what makes your press release newsworthy. If you’re drawing a blank, give me a call and we can figure it out together.