Business Diamond Framework: 3i Methodology introduction

On its own, the Business Diamond Framework™ is a useful concept to simplify, understand, and communicate a complex business. (Click to review a brief introduction).

However, it is incomplete without a specific methodology — the 3i Methodology™ — which applies the Framework to the business in three distinct stages that provide Insight, Innovation, and Implementation. Businesses progress from one stage to the next every time they apply the Framework to their business.


3i Stage One: Insight. In the Insight stage, the Framework practitioner applies a specific set of tools to analyze the business. The purpose is to move beyond mere “sorting” of varied business data but rather to push through to true insight to understand how the business functions.

3i Stage Two: Innovation. In the Innovation stage, the Framework practitioner applies a creativity-enabling toolset to the information discovered in the Insight stage to uncover risks that need to be mitigated and potential opportunities to act on. The outcome of this stage is a list of profitable growth innovations that can increase shareholder value and enhance the business’ competitiveness.

3i Stage Three: Implementation. In the Implementation Stage, the Framework practitioner applies a third set of tools that are designed to execute change. This may be done by communicating with and training staff to follow-through on the innovations developed in the previous stage, or it might include project management of the innovation to turn it into reality.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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