Recommended reading: Blue Ocean Strategy

One of my favorite books:

W. Chan Kim and Renee Maubergne provide readers with a powerful way to look at your business, your competitors, and the marketplace to identify opportunities for differentiation and innovation. Their strategy canvas is the best strategic tool of the book, in my opinion, although their 4 Actions Framework is also a useful version of a familiar innovation process.

Lots of business books spend too much time talking about theory and not enough time offering practical guidance. But Blue Ocean Strategy was very actionable. I ended up with a HUGE list of opportunities that I’m implementing.

[UPDATE FROM 37 MONTHS LATER: I can report that the actionable ideas I uncovered using Kim and Maubergne’s book played a significant role in my business’ success. In the past 3 years, I have seen a dramatic improvement in business positioning, client quality, revenue, and profit.]

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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