Favorite commercials: The most interesting man in the world

My favorite commercials right now are for Dos Equiis. “The Most Interesting Man in the World” is a brilliant series and have done what plenty of other marketing has failed to do: Entice me to buy their product. The beer is decent (I’ve tasted better, I’ve tasted worse) and I have no illusions about actually becoming interesting, but the commercials entertain and — more importantly — the stick. When I’m at the beer store I see Dos Equis, I laugh at the memory of the commercial, and I buy the product.

Published by Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and other books.

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