Aaron Hoos, Investor

The Investor

Turning Ambition Into Empire

Aaron Hoos is a private capital investor who spends his time acquiring and growing companies. With laser-focus and the drive to outwork his circumstances, Aaron turned around a struggling marketing agency into an industry-leader before exiting it and starting a private capital investment firm.

In 2023, he lost his wife to cancer, which inspired him to double-down on his drive to make the most of every moment while building a life, empire, and legacy that he loves. Aaron holds an MBA in Business Strategy and was formerly a licensed investment advisor.

New Release

The Master Execution System

Download Aaron Hoos' latest book. This book collects and curates his years of advising teams to a higher level of growth through best practices in productivity and efficiency. If you run a team and want to make them more successful, this is the book to read.

Temporarily available as a free PDF download.

Download Free PDF

Marketing Insight

Insight That Transforms Businesses

Aaron applies his marketing and operations skillsets to every organization in his portfolio. He has curated some of his best insights for you.

Browse Aaron's Insights

The Framework

Four Guiding Investment Principles

Aaron runs a private capital fund focused on global business and real estate opportunities. Every deal must pass through four filters.

Core Fundamentals

Strong investments start with solid financials, strategic positioning, and sustainable growth. Aaron focuses on businesses and properties with proven value, ensuring long-term success through careful analysis and due diligence.

Control

Aaron focuses on investments where he can participate — identifying opportunities to add value, optimize performance, and drive returns. Through strategic leadership he maximizes potential while mitigating risk.

Cash-Flowing

Aaron prioritizes investments that generate steady cash flow, providing reliable income over the long-term. By selecting high-quality assets with strong financial performance, he ensures ongoing profitability.

Consistent

Predictability is key. Aaron prefers investments with a proven track record of returns that grow over time. He avoids exciting trendy investments in favor of reliability and predictability.

Value Creation

Aaron's Value-Add

Aaron brings a breadth of business experience to every portfolio partner. His biggest area of value-add is in Marketing and Operations, including:

Lead generation and lead nurture
Sales pipeline growth and optimization
Funnel sequencing and cadence
Processes and systems design
Testing, reporting, and analysis
Monetization — products, services, up-sells
Leadership and organizational productivity
Large project execution
Scaling without breaking things

Aaron's groundbreaking work in sales pipeline growth was first outlined in his book The Sales Funnel Bible.

Track Record

Past & Present Portfolio

Global Coaching Firm — International coaching company that helps business owners grow.
Self Storage Facilities — Construction, rental, and sales of a Self Storage Facility in Texas.
Multi-family Investments — Acquisition and management of apartment buildings across Canada.
Marketing Agency — Niche content marketing agency.
Health Information Portal — Niche health content.
Automotive Mechanic — 12-bay automotive repair facility.
Contractor Group — A cohort of companies in home services: electrical, plumbing, and more.

Investment Information Portal — Content focused on niche opportunities such as rare earth metals.
Moving Company — Local and national moving company.
Mobile Home Investing Education — Educational portal for mobile home investors.
Residential Real Estate — Single family homes (stick built & condos) in the US and Canada.
Public Relations Portal — Local press release website.
Restaurant Education Company — Educational portal for restaurant owners.
Bookkeeping Firm — Locally-based bookkeeping and admin support company.

Aaron believes we can create our best life ever. From travel to books, from cafes to theater, Aaron loves to explore, taste, and experience everything life has to offer. He has travelled extensively throughout Canada, the United States, Switzerland, England, Scotland, and Germany.

Aaron Hoos at Wascana Lake Regina Saskatchewan

Author · Speaker · Creator

Writing & Media

Aaron's childhood goal was to be a writer. He fulfilled that dream by becoming a copywriter, and later writing books and teaching others how to write and publish. Aaron is also a frequent speaker and guest podcaster, and he records a lot of video. A selection of that media is below.

The Sales Funnel Bible

The sales funnel is an all-too-often overlooked strategic tool that empowers business owners to accelerate growth, attract more of the right customers, and close more profitable sales.

Buy on Amazon →

The Real Estate Investing Copywriter's Playbook

Successful real estate investing is less about the deals and more about the people. Compelling copywriting attracts more of the right sellers or buyers.

Buy on Amazon →

The Master Execution System

Time is our most precious resource. Aaron shares his Master Execution System that helps him and his business partners scale businesses and their teams.

Download PDF →

Part of Aaron's legacy is to elevate others and make this world a better place. His philanthropic efforts include teaching and investing in entrepreneurs; actively supporting the arts; a life-long commitment to literacy and books; and funding the Janelle Hoos Memorial Scholarship, set up in his late wife's name to help students at the school where she taught.

The Arts

Aaron has always loved and supported arts programs — from the orchestra to opera, from local theater to visual arts. He also has a growing collection of paintings inspired by Melville's Moby Dick.

Entrepreneurship

Aaron believes entrepreneurs have the most agency to create the future they desire. He loves teaching people how to start their own business and has supported non-profit programs helping African women become entrepreneurs.

Education

Aaron's late wife Janelle was a teacher who specialized in children's non-profit programming. After her passing, Aaron set up the Janelle Hoos Memorial Scholarship at the college where she taught.

Literacy

As a writer and avid reader, Aaron knows the life-transforming power of the written word. He has been a life-long advocate of empowering readership — from literacy programs to Little Free Libraries.

The Story

Aaron Hoos, Investor

Aaron started his career in finance and as a stockbroker, then later worked as a marketing consultant advising multinationals on marketing and sales strategy. After achieving his MBA in Business Strategy, he shifted his consulting to the private equity space.

He then invested in a niche marketing agency and grew it from a one-man operation to a team of over 20, before becoming the founding Marketing Director of a global business coaching firm — which he helped grow to 8-figures before it was acquired by a private equity firm.

Aaron has pioneered a number of sales funnel strategies and authored 3 books. His insights appear in magazines, business journals, and textbooks. He's also launched a scholarship in honor of his late wife.

Today, Aaron is focused on growing his fund and actively seeks investment opportunities that fit his guiding principles — where he can add value with sales funnel innovation and operational expertise.

Aaron spends most of his time traveling, reading, drinking coffee, and conducting due diligence on the next opportunity.

Building
Capital.
Building Legacy.

Turning Ambition Into Empire

The Master Execution System

Insight That Transforms Businesses

Investing