Tag Archives: whitepaper reports

A step-by-step outline of content strategy development

I wanted to show my work and demonstrate the thought process that goes into content strategy. Here is simple content strategy “story” of one project I’m working on right now. This project is ultimately a list-building whitepaper project. The client … Continue reading

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What’s the purpose of blogs, Twitter, websites, etc?

I’ve been thinking about the purpose of content lately, believing that businesses that understand the purpose of their content can make sure they are reaching all potential audiences with the right content in the right places. The matrix below is … Continue reading

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Content solutions for selling insurance

Insurance is a tough sell. (I know, I used to sell it). Insurance salespeople have two major issues working against them: People usually underestimate their need for it until it’s too late There is little perceived differentiation between insurance offerings … Continue reading

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Aaron’s answers: How to network at a conference

The Question: I am a real estate investor and I’m going to a local event shortly where I will be networking with other real estate investors and looking for money to fund my deals. I’ve got an introductory card that … Continue reading

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Aaron’s answers: How do I market my business online?

The Question: I was asked a great question through the private message boards on Guru.com. After briefly outlining his 3 new businesses, an entrepreneur asked: “I have never done much online but am interested in the effectiveness of blogging, press … Continue reading

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