Aaron Hoos’ weekly reading list: ‘Local search, press releases, and the future of content’ edition

Here are some of the things I’ve been reading this week: Local search ranking factors: There’s a big push back to the local market and I’ve been watching it increase in importance over the past couple of years. Well, the good folks at Moz have surveyed and analyzed the factors that influence local search ranking. […]

Read More

What the Squidoo?

Squidoo is a content publishing site founded by Seth Godin. Users build “lenses” that share their view on a certain topic. I’ve been a Squidoo proponent and user: I’ve built lenses for my own business and for clients; I’ve often advised that lenses can be part of an internet marketing plan. But the truth is: […]

Read More